Generative AI to Understand Your Audience at Scale​

Blending cognitive psychology with Gen AI to tap into your audience’s mind to uncover what they need, think and feel

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Trusted by leading brands ​

Our platform

Our conversational AI bot is trained to collect data about people’s experiences, opinions, attitudes, and motivations. It is built to run thousands of smart conversations, to quickly answer any business question you might have.

How it's done

Design smart conversations in 3 simple steps

Build

Set up a project in minutes​

Run

Perform thousands of conversations in days​

Analyze

Rich and actionable insights at a glance​

Our virtual interviewer's skill-set

Our bot is equipped with human-like intelligence:

Reflection

Restating what the respondent has said

Focusing

Recentering the conversation and redirecting attention to the topic under investigation

Empathy

Personalised answers to show interest

Self-disclosure

Disclosing an aspect of the interviewer’s experience to encourage information sharing

What makes us better

31%
Share emotions

45%
Share personal stories

43%
Provide examples

Case studies

FoodTech

How did we help a foodtech startup shift its marketing strategy?

Nutrition

How did we help a food manufacturer identify drastic shifts in consumer nutrition needs?

Beauty routine

How did we help a medical aesthetics company discover an evolving customer segment?

Leadership team​

Lyron Wahrmann

Founder & CEO

Dr. Liraz Margalit

Founder & Chief Research

Up